McDonald's Opens First West Coast McCafe
McDonald's opened its first "McCafe" on the US West Coast, a new concept and design that it is modeled after a pilot program in Raleigh, NC. Delicacies such as skinny double mochas and roasted beef with balsamic vinegar on foccacia bread are served to clients who want something more than the regular burger meal.
McCafe with its stylish design, mood lighting and wireless Internet connection, is McDonald's attempt to steal profits from Starbucks, Peet's Coffee and other upscale chains, increasingly viewed as prime competitors of the fast food giant.
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