George Garrick, CEO of wine.com, at the company's headquarters in San Francisco on July 1, 2005.  Wine.com is the world's largest online wine retailer with sales of more than two million bottles of wine per year and a catalogue of more than 14,000 labels.

Wine.com, World's Largest Online Wine Retailer

Recent studies have shown that wine consumption in the United States has reached an all time high, surpassing one of the country’ s favorite beverages, beer.

Meet Michael Osborn, the man behind Wine.com, a leader in America’s on- line wine retailer, shipping 14,000 labels and more than two million bottles of wine a year. “There’s not a country from which we don’t have wine,” said Jim Osborn, Michael’s father and warehouse manager.

Read More...

Thirty-three year old Osborn is a shining example of how wine can be sold in the 21st century.

Osborn’s philosophy is to “combine merchandising and technology” to create a unique shopping experience.

As a consumer, buying wine can be intimidating. Wine retailers were not very modern,” said Osborn. Osborn brought wine selection into America’s homes. At Wine.com shoppers can browse on their own terms arranging wines by type, region, winery or price. Wine.com’s goal is to provide customers with the opportunity to “learn about wine in an environment that is not pretentious and intimidating.”

This is a change from the old way of selling wine.” You don’t need to pull out your decoder ring to figure out what you are buying,” said Osborn.

Wine.com’s website offers a complete wine education, features winemakers notes, suggested food parings and all the major ratings, and reviews as well as consumer reviews that they solicit from their own customers.

Shoppers can become members of wine clubs with names like “Big Bold Reds” and “Wine Odyssey” and “Sideways” – named after the popular 2004 Hollywood release about a tour through the wine country. Even Rocco DiSpirito – a celebrity chef from New York has a club named after him.

Osborn, a veteran of California’s Silicon Valley’s software industry with a passion for good food and wine brought his talents to the wine industry the winter of 1998 when he opened EVineyards.com in Portland, Oregon. In 2000, Osborn bought Wine.com, another on-line retailer going out of business and merged the two businesses under the more user friendly name Wine.com.

Today, the privately owned company has over 100 employees and 20 warehouses throughout the United States, its biggest in the San Francisco Bay Area where the company is headquartered. Each state within the U.S. has its own regulations for the sale of alcohol. Some states do not allow residents to purchase alcohol from outside their borders. Wine.com has 20 warehouses throughout the United States in order to do business in these states.

"Wine is usually not stored for more than a week or two at Wine.com’s facilities”, said Jim Osborn. The company works with an extensive network of wine distributors and serves as a clearinghouse for the beverage.

During hot summer months Jim Osborn packs ice packs around the bottles before shipping purchases off to blistering locales.

In 2004 Wine.com acquired A.K.A Gourmet, a gift basket business, which brought a new dimension to Wine.com’s business. Baskets feature a variety of goodies including wine and complimentary foods. These baskets have become popular in corporate America and are now making up a big chunk of their business.

Osborn and company are always on the look out for a good deal. “Our customers like exceptional values that make your socks roll up and down,” said Osborn. Wine.com’s customers are currently drinking a lot of Sauvignon Blanc and Pinot Noir. Osborn himself is partial to Pinot Noir and Champagne. “Every meal is better when you start with a little bubbly.”

Text by Mimi Rohr © 2005

Thumbnail options:
Page number:
George Garrick, CEO of wine.com, at the company's headquarters in San Francisco on July 1, 2005.  Wine.com is the world's largest online wine retailer with sales of more than two million bottles of wine per year and a catalogue of more than 14,000 labels.
Title:
Wine.com, World's Largest...
Date:
July 1, 2005
Filename:
01-01-2275-0070
Actions:
Simple slideshow
 
 
George Garrick, CEO of wine.com, at the company's headquarters in San Francisco on July 1, 2005.  Wine.com is the world's largest online wine retailer with sales of more than two million bottles of wine per year and a catalogue of more than 14,000 labels.
Title:
Wine.com, World's Largest...
Date:
July 1, 2005
Filename:
02-02-2275-0088
Actions:
Simple slideshow
 
 
George Garrick, CEO of wine.com, at the company's headquarters in San Francisco on July 1, 2005.  Wine.com is the world's largest online wine retailer with sales of more than two million bottles of wine per year and a catalogue of more than 14,000 labels.
Title:
Wine.com, World's Largest...
Date:
July 1, 2005
Filename:
03-03-2275-0107
Actions:
Simple slideshow
 
 
A wine.com employee checking a new arrival of bottles of wine at the main warehouse in Oakland, CA, on July 26, 2005. Wine.com is the world's largest online wine retailer with sales of more than two million bottles of wine per year and a catalogue of more than 14,000 labels.
Title:
Wine.com, World's Largest...
Date:
July 26, 2005
Filename:
04-05-2275-0770
Actions:
Simple slideshow
 
 
Storage of the wine bottles at wine.com's main warehouse in Oakland,CA, July 1, 2005.  Wine.com is the world's largest online wine retailer with sales of more than two million bottles of wine per year and a catalogue of more than 14,000 labels.
Title:
Wine.com, World's Largest...
Date:
July 1, 2005
Filename:
05-06-2275-0247
Actions:
Simple slideshow
 
 
Storage of the wine bottles at wine.com's main warehouse in Oakland,CA, July 1, 2005.  Wine.com is the world's largest online wine retailer with sales of more than two million bottles of wine per year and a catalogue of more than 14,000 labels.
Title:
Wine.com, World's Largest...
Date:
July 1, 2005
Filename:
06-07-2275-0220
Actions:
Simple slideshow
 
 
Michael Osborn, Vice-President and founder of wine.com, at the company's headquarters in San Francisco on July 1, 2005.  Wine.com is the world's largest online wine retailer with sales of more than two million bottles of wine per year and a catalogue of more than 14,000 labels.
Title:
Wine.com, World's Largest...
Date:
July 1, 2005
Filename:
07-04-2275-0024
Actions:
Simple slideshow
 
 
Storage of the wine bottles at wine.com's main warehouse in Oakland,CA, July 1, 2005.  Wine.com is the world's largest online wine retailer with sales of more than two million bottles of wine per year and a catalogue of more than 14,000 labels.
Title:
Wine.com, World's Largest...
Date:
July 1, 2005
Filename:
08-08-2275-0229
Actions:
Simple slideshow
 
 
An employee picking up a wine bottle from a storage rack at wine.com's main warehouse in Oakland,CA, July 1, 2005.  Wine.com is the world's largest online wine retailer with sales of more than two million bottles of wine per year and a catalogue of more than 14,000 labels.
Title:
Wine.com, World's Largest...
Date:
July 26, 2005
Filename:
09-09-2275-0889
Actions:
Simple slideshow
 
 
Jim Osborn, General Manager of wine.com's main warehouse in Oakland,CA, checks that some the newly received bottles have been properly entered into the main database on July 1, 2005. Wine.com is the world's largest online wine retailer with sales of more than two million bottles of wine per year and a catalogue of more than 14,000 labels.
Title:
Wine.com, World's Largest...
Date:
July 1, 2005
Filename:
10-11-2275-0151
Actions:
Simple slideshow
 
 
Jim Osborn, General Manager of wine.com's main warehouse in Oakland,CA, checks that some the newly received bottles have been properly entered into the main database on July 1, 2005. Wine.com is the world's largest online wine retailer with sales of more than two million bottles of wine per year and a catalogue of more than 14,000 labels.
Title:
Wine.com, World's Largest...
Date:
July 1, 2005
Filename:
11-12-2275-0208
Actions:
Simple slideshow
 
 
An employee of wine.com collects the wine bottles that will be shipped to customers from the main warehouse in Oakland,CA. Wine.com is the world's largest online wine retailer with sales of more than two million bottles of wine per year and a catalogue of more than 14,000 labels.
Title:
Wine.com, World's Largest...
Date:
July 26, 2005
Filename:
12-13-2275-0835
Actions:
Simple slideshow
 
 
An employee of wine.com fills boxes with bottles of wine that will be shipped to customers from wine.com's main warehouse in Oakland, CA. Wine.com is the world's largest online wine retailer with sales of more than two million bottles of wine per year and a catalogue of more than 14,000 labels.
Title:
Wine.com, World's Largest...
Date:
July 1, 2005
Filename:
13-14-2275-0269
Actions:
Simple slideshow
 
 
An employee of wine.com protects bottles of wine with bubblewrap before shipping them to customers from the main warehouse in Oakland, CA. Wine.com is the world's largest online wine retailer with sales of more than two million bottles of wine per year and a catalogue of more than 14,000 labels.
Title:
Wine.com, World's Largest...
Date:
July 1, 2005
Filename:
14-15-2275-0292
Actions:
Simple slideshow
 
 
An employee of wine.com packs bottles of wine before shipping them to customers from the main warehouse in Oakland, CA. Wine.com is the world's largest online wine retailer with sales of more than two million bottles of wine per year and a catalogue of more than 14,000 labels.
Title:
Wine.com, World's Largest...
Date:
July 1, 2005
Filename:
15-16-2275-0301
Actions:
Simple slideshow
 
 
Jim Osborn, General Manager of wine.com's main warehouse in Oakland,CA, inspects some of the new wine  bottles that were just delivered on July 1, 2005. Wine.com is the world's largest online wine retailer with sales of more than two million bottles of wine per year and a catalogue of more than 14,000 labels.
Title:
Wine.com, World's Largest...
Date:
July 1, 2005
Filename:
16-10-2275-0184
Actions:
Simple slideshow
 
 
Empty boxes lining up on the conveyor belt and ready to receive bottles of wine that will shipped to customers from wine.com's  main warehouse in Oakland, CA. Wine.com is the world's largest online wine retailer with sales of more than two million bottles of wine per year and a catalogue of more than 14,000 labels.
Title:
Wine.com, World's Largest...
Date:
July 1, 2005
Filename:
17-19-2275-0306
Actions:
Simple slideshow
 
 
Boxes containing up to three bottles of wine each and ready to bel shipped to customers from wine.com's  main warehouse in Oakland, CA. Wine.com is the world's largest online wine retailer with sales of more than two million bottles of wine per year and a catalogue of more than 14,000 labels.
Title:
Wine.com, World's Largest...
Date:
July 1, 2005
Filename:
18-20-2275-0130
Actions:
Simple slideshow
 
 
A Fedex driver wraps boxes of wine before loading them into his truck at wine.com's  main warehouse in Oakland, CA. Wine.com is the world's largest online wine retailer with sales of more than two million bottles of wine per year and a catalogue of more than 14,000 labels.
Title:
Wine.com, World's Largest...
Date:
July 26, 2005
Filename:
19-21-2275-0970
Actions:
Simple slideshow
 
 
A Fedex driver pulls  boxes of wine to be loaded into his truck at wine.com's  main warehouse in Oakland, CA. Wine.com is the world's largest online wine retailer with sales of more than two million bottles of wine per year and a catalogue of more than 14,000 labels.
Title:
Wine.com, World's Largest...
Date:
July 26, 2005
Filename:
20-22-2275-0841
Actions:
Simple slideshow
 
 
A Fedex driver arranges the  boxes of wine inside her truck  outside wine.com's  main warehouse in Oakland, CA. Wine.com is the world's largest online wine retailer with sales of more than two million bottles of wine per year and a catalogue of more than 14,000 labels.
Title:
Wine.com, World's Largest...
Date:
July 26, 2005
Filename:
21-23-2275-0985
Actions:
Simple slideshow
 
 
An open box containing a single bottle of wine that will be shipped to one of numerous wine.com's customers. Wine.com is the world's largest online wine retailer with sales of more than two million bottles of wine per year and a catalogue of more than 14,000 labels.
Title:
Wine.com, World's Largest...
Date:
July 26, 2005
Filename:
22-24-2275-0877
Actions:
Simple slideshow
 
 
Inside the photo studio set up at wine.com's main warehouse in Oakland, CA, where a photographer capture digitally and posts online the various bottles of wine and gift baskets sold by the company. Wine.com is the world's largest online wine retailer with sales of more than two million bottles of wine per year and a catalogue of more than 14,000 labels.
Title:
Wine.com, World's Largest...
Date:
July 1, 2005
Filename:
23-25-2275-0338
Actions:
Simple slideshow
 
 
An employee of wine.com passes boxes containing bottles of wine through an automatic taping machine before shipping them to customers from the main warehouse in Oakland, CA. Wine.com is the world's largest online wine retailer with sales of more than two million bottles of wine per year and a catalogue of more than 14,000 labels.
Title:
Wine.com, World's Largest...
Date:
July 26, 2005
Filename:
24-17-2275-0941
Actions:
Simple slideshow
 
 
arrow_right_large
Page number: